SKU: 98914060497

The Social Media Marketing Book

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Description

The Social Media Marketing BookAre you looking to take advantage of social media for your business or organization? With easy to understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best and avoid the worst of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


Praise for The Social Media Marketing Book

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Binding Type: Paperback
Publisher: O'Reilly Media
Published: 11/01/2009
ISBN: 9780596806606
Pages: 232
Weight: 0.64lbs
Size: 6.02h x 8.00w x 0.49d

Review Citations: Reference and Research Bk News 02/01/2010 pg. 125
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SKU: 98914060497

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Amazon Customer
Louisville, US
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Work as well as the NGK's
Bought for a 2016 Mazda 6, I had NGK's in it for 5 months and had misfires, didnt have the money to throw more NGK's at it for troubleshooting. Bought these to try and they work great so far.
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Christopher D. Bodirsky
Natrona Heights, US
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Faulty plug? Otherwise great set
Definitely better than the old plugs that probably had 80k miles on them. The one star off is because I had a misfire after installing. Not sure if I damaged the plug or what, but a reinstall didn't fix the misfire. In my genius, I rushed to try to gap it and ended up breaking the iridium tip. Put the old plug into cylinder 3 (where the misfire was) and it was fine. Gonna have to get a new single tomorrow at my local shop, but a bit frustrating to get a misfire after install.
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Britincali
Lexington, US
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Upgrade from OEM
After seeing a quite ludicrous $403 quote to change 4 spark plugs in a Mazda3 I decided to show my son how easy it is. These were an upgrade from OEM parts. They were gapped perfectly for the car. They took 20mins to fit and work fine.
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The best quality. Runs like new again.
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Los Angeles, US
★★★★★ 1
garbage spark plugs
misfired after 30 minutes of driving cylinder 4 misfire code, left me stranded on the highway with baby in car. “(9621)” at the end of description is a lie, was not compatible with my vehicle even with compatibility test.
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