SKU: 64547286507

The Idea Is the Easy Part: Myths and Realities of the Startup World

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The Idea Is the Easy Part: Myths and Realities of the Startup World"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." Chris Barton, Founder of Shazam, three time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story driven

"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards

"The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business."

--Chris Barton, Founder of Shazam, three-time entrepreneur, inventor, and tech investor

Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story-driven compendium of practical and accessible advice for navigating the risky entrepreneurial journey.

Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on business experience.

Today's renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation--and the funding you'll easily acquire--are all you need for success.

The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions.

Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship--its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process.

The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.
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SKU: 64547286507

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John Lim
San Leandro, US
★★★★★ 5
Only Orthodoxy Will Lead to Orthopraxy and Orthopathy
Format: Kindle
This book authored by David Croteau is truly an enjoyable yet at the same time a convicting read. Even though it was written about 10 years ago, the principles of interpretation advocated by him to deal with the "mistaken and misleading legends" are timeless. Out of the 40 legends, I have encountered at least half of them in the local church, writings and even seminary especially issues pertaining to salvation, Christian living and women's adornment. The main takeaway is this: Just as there are three things that matter in property: "Location, Location, Location", similarly the three main things that matter in interpretation of the Word is: "Context, Greek, and Background Information", or even simpler: "Context, Context, Context". David Croteau has demonstrated in his 40 legends the utmost importance of context in correctly interpreting a particular passage which was unfortunately taken out of context. The interpretation can further be handled even more accurately by taking into account the Greek language and the socio-historical background behind the text. In fact, I have been focusing on these three elements in my hermeneutical approach whenever I come across passages which I need more understanding. I don't know Greek; but with the many useful online Greek tools nowadays, I can always do a word study which more or less balances my lacking of Greek knowledge. Also, the study of socio-historical background is extremely illuminating if one have access to these resources. Personally, I discover that a proper understanding of background information can eliminate most of the mistaken or misleading interpretation of a text. Lastly, I totally agree with David Croteau's conclusion: "In the end our goal should be to interpret Scripture as accurately as possible, to apply that interpretation to our own lives, and to be transformed by God’s Word so that our lives may bring glory to the One who rescued us from an eternal destiny in hell." His conclusion reminds me of a phrase which I encountered years ago: "Orthodoxy Will Lead to Orthopraxy and Orthopathy." Indeed, only by "accurately handling the word of truth" (2 Tim 2:15) can we realise the necessity of holy living and the proper response that we should have towards our living God.
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Reviewed in the United States on April 6, 2025
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Josh Gerber
Natrona Heights, US
★★★★★ 5
The book is also great in pointing to additional resources for further study
Format: Paperback
Other than the Bible, I hesitate to use the term "must read" for a book. This one is definitely a "should read" for anyone who teaches, preaches, or wants to minister more faithfully. The book is engaging, and offers both a negative (doesn't mean this) and positive (means this) response to common urban legends of the NT. You'll be surprised by some beliefs you had that you didn't even realize were not correct, or should be adjusted. The book is also great in pointing to additional resources for further study. Pastors, seminarians, and lay people will all benefit from this book.
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Reviewed in the United States on July 17, 2015
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David Pitman
Los Angeles, US
★★★★★ 5
Rescuing the Bible from its Friends
The inerrant, infallible Word of God has endured countless intentional assaults of misrepresentation by its enemies. Unfortunately it has also had to endure the unintentional insults of misinterpretation by its friends. Dr. Croteau has given us an excellent handbook to gently correct. His specific examples are well considered and his general principles are well established. Highly recommended.
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Reviewed in the United States on August 19, 2015
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T. Durey
Natrona Heights, US
★★★★★ 4
Thoughtful, Encouraging, Didactic and Accessible
The title is what drew me to the book, and then the shortness of the chapters convinced me to take up this book and read it. I've read various types of theology books, but this one addresses underlying viewpoints that the average Christian assumes. While addressing these legends, the author does a wonderful job helping the reader grow in his or her biblical interpretational skills. And the author does this in a way that is both gracious and easy to understand. Even if a reader may not agree with every conclusion, I heartily recommend this book, not only for the legends it addresses, but for the opportunity to learn how to interpret the Bible.
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Reviewed in the United States on January 10, 2017
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Jose Verdejo
Los Angeles, US
★★★★★ 5
So fun and engaging way to learn the historical and the ...
Format: Paperback
So fun and engaging way to learn the historical and the context of all covered in the book. Highly recommended....
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Reviewed in the United States on October 17, 2016

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